Some say give the people what they want.
There is lots of demand for eaters who want the vibrant flavors of Thai food within a certain dietary regime.
This year I have published specialty cookbooks on Vegetarian Thai, Vegan Thai for the Slow Cooker, Paleo Thai and Paleo Thai for the Slow Cooker. I ain’t been slack.
And still the public wants more.
There are lots of classic Thai cookbooks on Amazon by Thai cooking experts like Leela Punyaratabandhu and Andy Ricker and David Thompson. These well-curated, well-researched and well-edited books retail for $20 to $35 for a hardback book. All are worth owning and I keep my sacred copies under guard with valued sister Chef Susan in her highly fortified cookbook vault at her mountaintop retreat in tasteful McLean, Virginia.
RAISING UP THE QUALITY OF THAI FOOD E-BOOKS
Amazon Kindle also has on offer dozens of quickly written Thai cookbooks that seem to be written by some idiot throwing keywords and recipes against a fan and seeing what sticks to a wall. These highly inaccurate e-books retail from $0.99 to $2.99 and hurt the eyes of any reader who loves Thai food. They suck. The recipes don’t work. They suck. The descriptions are not accurate. They suck. Some of these books use the title of a legitimate Thai book in their Amazon description so they get more search traffic. Naughty, naughty.
So I am going to write a well-researched series with a new twist – Top Ten Thai Recipes for various types of specific food types. These cookbooks will have a full explanation of Thai cooking techniques and ingredients and then ten easy-to-follow Thai recipes. The goal is to bridge the gap between the more expensive Thai books and the low quality mass market Thai cookbooks that suck.
The first will be Top Ten Thai Recipes: Chicken Recipes. It will include four types of chicken curry, plus chicken satay and versions of minced chicken salad “larb” and chicken coconut soup “Tom Khaa Gai“. The book will be priced at $2.95 for Kindle and I’ll also publish a Createspace physical book for $5.95 later in the year.
The follow-on books in the series will be:
Top Ten Thai – Seafood
Top Ten Thai – Vegetables
Top Ten Thai – Curry Dishes
Top Ten Thai – Stir-Fried Rice Dishes
Top Ten Thai – Noodle Dishes including variations on Phad Thai
The goal is not to join ’em but to beat ’em.
Shlocky Amazon Kindle Thai recipe writers, Chef Tummy is coming for you because you suck, but not in a good way.
The photo above is credited to Thai cookbook writer Leela Punyaratabandhu of www.shesimmers.com website.